Don't be a "Hero" Agent.
Like any profession, there are good and bad real estate agents currently working in the industry. However, although some agents go above and beyond for the clients for all the right reasons, other agents may get carried away and forget that they are advocating for their clients; not making decisions for them. Taking the mentality of a “hero” real estate agent may make you feel like you are doing the right thing for your clients, but it may be doing the opposite.
Although your goal is to act in the best interest of your clients, it is equally as important to understand that the way that you conduct yourself will also affect the clients on the other end of the deal. Ensuring that you act in the best interest of your clients means ensuring that your actions and behaviours do not negatively impact the individuals on the other side of the transaction. At the end of the day, a real estate transaction should not fall apart due to the actions of the agents.
Here are 3 tips to help you make sure that you are not the reason that you crash a real estate deal:
1. Remember that you are not the decision-maker. You’re not selling or buying your property. Your job is to give educated advice and to help provide enough relevant information to help your clients make the best decision for their property.
2. It doesn’t matter if you’re in the industry for 1 day or 25 years; your role as an agent isn’t to one-up or make it difficult for the agent on the other end of the deal. Your role as an agent is to make the real estate transaction as easy and as successful as possible for your clients. This means cooperating with an agent even if they have less experience or knowledge than you, or even if you do not care for them.
3. Bring value to the transaction. Today many people believe that they can do real estate transactions on their own, or that agents can be replaced via an app. The reality is that most jobs can be done by someone or replaced by an app, but not all jobs should be. As an agent, it is your job to provide that value to your clients, so they don’t regret hiring you as their agent. Properly pricing properties, scheduling showings, writing paperwork and negotiating deals take time and are a big undertaking; something that many people don’t realize when they list their own homes.
If you have any real estate questions, are looking at buying or selling your home, or need commercial real estate expertise; please do not hesitate to contact me today.
Alvi Campos, MBA